Welcome to another edition of “India Talks”, your go-to source for the latest updates and insights from the world of business, markets, health, and inspirational stories.

IN TODAY’S EMAIL

1 CHINESE BRAND WITH RELIANCE

SHEIN REALLY COMING BACK TO INDIA ?

^{Why the Chinese fast-fashion label will be a differentiator for Reliance Retail}

• The expected launch of Chinese fast fashion brand Shein by Reliance Retail is being viewed as a key strategic decision.

• The fast fashion market in India (only western wear) is dominated by Zara and H&M, while there is a significant chunk that sits in the ethnic space.

• The deal with Reliance Retail is expected to reduce the brand’s dependence on the Chinese market. In India, the game will now play out in the affordable fast fashion space where Shein will take on the like of Zudio, Max and Myntra.